Mobile marketing statistics 2. Mobile to overtake fixed Internet access by 2. Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete Q1. Time spent using mobile media. Q2. Percentage of consumers using mobile devices. Q3. How many website visits are on mobile vs desktop devices Q4. Mobile conversion rates vs desktop and visit share for Ecommerce sitesBrowse articles featuring eMarketers latest data and insights on digital marketing. Topics include mobile, video, search, ecommerce, social, ad spend and more. I/51MnDIUiuUL.jpg' alt='Retail Marketing And Branding Ebook' title='Retail Marketing And Branding Ebook' />Q5. Mobile app vs mobile site usage Q6. How important are mobile ads. Q7. What percentage of Google Searches are on mobile The United States and United Kingdom are the main countries covered for which there are many reports. At the end of the article we also cover the main European markets featured in a recent Nielsen online media report, i. France, Germany and Italy Spain not coveredWell, were now past the mobile Tipping Point shown in the chart below as this 2. Score shows, based on percent of mobile minutes spent online. So its no longer a case of asking whether mobile marketing important, we know it is Its now a question of using the statistics to understand how consumers behave when using different types of mobile devices, often alongside larger format devices and what their preferences are. To help you keep up to date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, I will keep this post updated throughout 2. Expert members Ebook explaining how to create a mobile marketing strategy. We also have this free briefing for Basic members explaining how to create an overall digital marketing strategy which many businesses today still lack. Free Guide For Basic members who can also download other free templates Our Digital Marketing Strategy briefing explains how to create an integrated digital marketing strategy using the Smart Insights RACE planning framework. Download our Free Digital Strategy Guide. So thats the intro showing the importance of mobile, lets dig into the details to prove it. Tabtight professional, free when you need it, VPN service. An indepth compilation on smartphone and tablet usage and adoption to inform your mobile marketing strategy in 2017. Q1. How much time do consumers spend using mobile media Mobile media use varies through the day. This is important to understand for dayparting, i. Ad. Words and display media. This daypart media use from com. Score Global Digital Future in Focus shows how desktop is still important for daytime at work audiences, but Tablet and smartphone dominate in the evening. Stanley And The Great Big Book Of Everything Games'>Stanley And The Great Big Book Of Everything Games. The latest figures, also from com. Score Mobile Metrix presented in the Of. Turn your love of music into a successful business. First, combine your knowledge with a good business plan. Start by looking at these sample business plans for. Hard Disk Manager Server Edition. When social media marketing first began it was rather easy to maintain a consistent brand identity. This was due in large part to the fact that there were only a few. Read our latest research, articles, and reports on Marketing Sales. Mahogany Western Wear clothing retail business plan products. Mahogany Western Wear is a western apparel retail store catering to AfricanAmericans. Hire Temp Help. It is common in many small businesses to have peak periods of business production. A retail specialty store may have extended hours and need more. Com Communications Market report show the total browse time per month is much higher on smartphones these figures compare to 3. United States and United Kingdom on desktop. Mary Meekers annual spring updates on mobile are a must read if you follow consumer adoption of technology platforms, so we have used some of the key findings from the latest KPCB mobile technology trends by Mary Meeker. Her deck is nearly 2. The latest data shows that we are now well past the tipping point mentioned at the top of this post. Mobile digital media time in the US is now significantly higher at 5. Retail Marketing And Branding Ebook' title='Retail Marketing And Branding Ebook' />The implications are clear if youre not able to reach your audience through mobile search or display, or youre not providing a satisfactory mobile experience you will miss out compared to competitors who are. Mobile only. Mobile only social Networks like Snapchat are also growing rapidly in popularity, and this is driving increases in time spent on mobile devices. For more information, see our article on Snapchat Marketing Statistics. Q2. Percentage of consumers using mobile devices This Ofcom international benchmark shows the global popularity of using different digital devices in representative countries. This interesting visual from com. Score also part of their digital future in focus shows the picture that marketers need to build up. This panel data shows that the majority of consumers are multiplatform and will often be multi screening, accessing sites on mobile or desktop, so consistent experiences across device need to be deployed. Heres another visualisation from a more recent 2. Score report on Mobiles Hierarchy of Needs . Here you can see that in most countries multiplatform ownership dominates, so we switch between mobile and desktop, particularly when selecting products and services. We recommend you understand this multichannel switching behaviour for your own brand. As Rob Thurner explained in his post on KPIs to review m commerce effectiveness, its important to keep track of the split between users of mobile and desktop devices visiting your sites. Using segments in Google Analytics is the best way to do this. Q3. How many website visits are on mobile vs desktop devices However, we need to be careful with interpreting data on hours spent, since we spend most of our time on smartphones checking email and using social media. This has led to the common mantra of Mobile First design which I think is dangerous, or at least oversimplistic Eric Schmidt, then Chairman of Google talked about a Mobile First approach. The reality is that while smartphone use is overwhelmingly popular for some activities such as social media, messaging and catching up with news and gossip, the majority of consumers in western markets also have desktop and tablet devices which they tend to use for more detailed review and purchasing. So we need to think about strategies to engage what com. Score call the Multichannel Majority not simply mobile first or smartphone adoption. This explains why mobile conversion rates are much lower in retail and why the breakdown between traffic for retail sites is broadly equal between smartphone and desktop. Audience measurement platform com. Score has talked for some time about strategies to engage and measure the multiplatform majority across devices and I think there will, or should be more focus on that in the years ahead. This UK data also shows the importance of the multichannel majority in sectors like Retail and to a lesser extent banking, but that for some niches like weather mobile first is more accurate. Their latest data for the US is striking in shows how the multi device majority dominate, particularly amongst millenials. Although mobile is growing in importance, this older data from Adobes latest Digital Index not updated yet shows that in all industries the majority of visits are still on desktop. Fta Dish Channel List Software. So with so many site visits still on desktop, its important when designing using a responsive web design that the desktop experience isnt degraded and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet and smartphone screen dimensions. Q4. Mobile device conversion rates and visit share for Ecommerce sites We have a separate compilation of Ecommerce conversion stats if youre creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type. This is the latest data from Monetate for their retail clients showing conversion rates. Their latest quarterly update from November 2. Q3 2. 01. 6 The data clearly shows that Smartphone conversion rates are much lower than for desktop important if youre making the business case for a mobile responsive site.
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